Sell your art online

Most buyers see the work first in a short video or a photo. Then they want the size, the price, and a reason to trust you. This course follows that path to a paid and shipped work: the page on ArtWeb24, Reels and other social media, the reply, the payment, and the delivery.

Written by the ArtWeb24 editors. Updated 3 November 2026.

Start selling your art online

Create a free artist profile on ArtWeb24, publish your original works, and let interested buyers contact you directly. No commission on the sale.

Start for free. Create an account.

What ArtWeb24 does, and what you do yourself

The basic account is free. You list works, show a price, and get contacted. Paid plans add more works and extra tools. What they include, and what they cost, is in your account after you register. This guide does not invent a price list.

You sell directly to the buyer. ArtWeb24 takes no commission and does not hold the payment. The same work can be read by buyers on several markets, in the language they use.

For artists explains the account. Sell art online and the free gallery are the same path, with more on how the page works.

How to begin

1. Create the account on the registration page.

2. Add a photo, your name, the city you work in, and a short text about what you make.

3. Publish at least three finished works with a picture, the size, the material, a text, and a price.

4. Put the link to your page in the bio on Instagram or TikTok.

5. Reply in Messages the same day someone writes.

A name a buyer can trust

A stranger should understand three things in a few seconds: a person made the work, what you make, and where the next step is.

Use a clear photo of you, the name you want to be found by, and the city you work in. The short text only needs the material, the subject, and that the work can be bought. Skip the life story.

On Instagram, TikTok, and Facebook the bio says the same thing, plus one next step: the link to your works on ArtWeb24. A list of eight links loses the buyer. Pin a post that shows what is available now, and remove old “for sale” posts for works that have already sold.

Three works a buyer can judge

A buyer cannot buy a feeling. They can buy a work when they see the picture, the size, the material, the price, and that it is available.

List at least three finished works. A price of zero looks unfinished. Sold or hidden works do not count. On each work: a straight photo in daylight, width and height, the material, a few sentences, and the price you actually charge.

When someone arrives from a video, that same work must be on ArtWeb24 with those facts. Social media is the shop window. The page is the shop, and the price and the conversation have to match there.

What a work looks like when a buyer can judge it

These are real pages, not made-up examples. The prices are the ones on the work on 3 November 2026 and may have changed since.

Mystiska reflektioner (Stenträsk) by Charlotta Pettersson in Falun is acrylic, 100 × 70 cm, and was listed at 5,600 kronor. Oknytt by Anna Komstadius is watercolour, 40 × 30 cm, and was listed at 2,400 kronor. Both have a title, a material, a size, and a price on the work.

A second photo, the work on a wall, is what many pages still lack. Add it on the work so the buyer can see the scale before they write.

Words that answer the buyer’s questions

Answer what the buyer would otherwise have to ask: what the work is, the material, how big it is, whether it is framed, and where it can hang. A title is not a description.

Add one true sentence about how it was made. Do not invent a story, a price, or a feeling that is not true of this piece.

On the work you can fetch a draft from the assistant. Then read every sentence and change anything that is not true. Save only words you would say out loud in the studio. A few sentences are the minimum. Shorter text is not shown as a real description on the other markets.

One price, said once

Put one number on the work and use that same number everywhere. Count materials, your time, and what similar work of yours has actually sold for. Likes are not a price.

Zero, or only “ask me”, loses the person who was ready to decide. On ArtWeb24 the price sits on the work. In the caption you can write the number or point to the page, but it must not be a different number. If you change the price, change it on the work first.

You keep the payment. ArtWeb24 takes no commission, so do not add a gallery percentage to cover the platform. Add packing and delivery when you quote them, not as an invented markup inside the base price.

An original and a print are different goods. Say whether it is unique, or an edition and how many remain. Invented scarcity destroys trust.

A photo that shows the size

The first photo is the work, straight on, in daylight, without a filter that changes the colour. The second photo shows it on a wall or beside a door, a sofa, or your hand, so the buyer can judge the size.

The room does more for a sale than another close-up on white. One work with both photos is the bar. Use the same two photos in the post and on the work page, so the buyer recognises the piece when they click through.

Social media brings the buyer here

Instagram, TikTok, and Facebook are where new people see you. They are not the shop. A view becomes a sale only when the person can open the work, see the price and the size, and write to you.

Three surfaces do different jobs. Short video, Reels and TikTok, reaches people who do not follow you. Ordinary posts reach people who already follow. Stories reach people who already care that day: a work in progress, a question, or a work that just became available.

You do not need a large following. A small circle of collectors, people furnishing a room, or past buyers produces more real questions than a large circle that only scrolls. Measure visits to the work page, messages, and sold works. Likes are not sales.

The link in the profile goes to your page on ArtWeb24, or straight to the work you are showing that week. Change the link when you change the work. Reply in the app the same day, and carry the same facts into Messages on ArtWeb24. The app can stop showing your posts. The conversation on ArtWeb24, and the names you write down, cannot be switched off.

A Reel that can lead to a sale

A Reel or TikTok that sells has three parts, and it is short.

The first three seconds show the finished work or the work on a wall. Text on the screen states the size, that it is an original, or asks a buyer’s question, for example whether it would sit over a sofa. Many people watch with no sound, so the on-screen text does the job.

The next fifteen to twenty seconds show why the work earns the wall: the scale in a room, the material, a detail of the surface, or a short time-lapse. This is not a tip for other artists. It is reassurance for a buyer.

The last seconds have one instruction: open the link, or write on the work. Two instructions produce neither.

Five formats are enough. Rotate them instead of inventing a new one every time: a time-lapse under thirty seconds, the empty surface and then the finished work, a close-up of the surface, a short moment in the studio where showing your face is optional, and an answer to a real question about price, material, or size.

Do not film while you are trying to make the work. Set aside one session a week, in daylight, with the phone propped on a book. Paint on other days. A true clip beats a polished clip that does not show the work.

Three or four short videos a week beat one perfect video a month. On Monday, look at what was saved and shared, and make that format again. Followers are not the measure. Shares, saves, clicks to the page, and messages are the measure.

The caption that closes

The caption is for the person watching without sound and for the person who already stopped.

Four lines, in this order. A question about the room or the wall. The facts: a title if you want one, width and height, material, and where it ships from. Whether it is available or sold, and only if that is true. One instruction: the link to the work on ArtWeb24.

Use a few precise words, for example oil painting, the city, and original. A list of thirty tags does not do the job. The words in the caption and the words on the video are what say what the work is.

Use the same price as on the work page. If it is an edition, say how many remain. Do not invent a countdown.

When someone comments about price or availability, reply the same day with the size, the price, and the link. Save that reply and paste it next time. You do not need a paid tool for that.

A clip on the work itself

The clip on the work page has a different job from a Reel. A Reel finds the viewer. The clip on the work shows the surface and the scale to someone who is already considering a purchase.

Film the surface, the scale, or yourself in the studio, for fifteen to forty seconds, in daylight, on your phone. Upload it on the work. A generated clip would not show the piece the buyer is looking at, so use your own footage.

The shop can take questions without the clip. The clip removes doubt for someone who cannot stand in front of the work.

The reply that moves the sale

Buyers write on the work. You answer in Messages. The email is only a notice. Do not answer from the mail app, and do not send the buyer to another site.

The first reply should go out the same day, in this order: thank them, name the work, say it is available, give the price, the material and the size, the link if they came from social media, and one question about which city you should quote shipping to. One question, not an interrogation.

Send the same facts if they wrote under a Reel. Do not wait until next week. Someone who asks the price is closer to a purchase than someone who only liked the post.

If they go quiet, send one message a few days later and offer the size, more photos, or shipping. Then stop. Five reminders make a buyer less confident, not more. If someone is waiting in Messages, that comes before a new post.

Agree the money before you ship

When the buyer says yes, write down the title, the price, what is included, and how they pay. Messages or email is enough as the record. Use your normal bank transfer or the payment method you already trust.

Do not ship a work you cannot afford to lose before the money has arrived, unless you already know the buyer. ArtWeb24 does not hold the payment and does not take a commission.

Do not send card numbers or passwords in a social app. Keep the payment in the bank or in the record you have already written.

Quote packing and delivery before you promise a date

Ask for the country and the city before you promise a shipping price or a date. Measure the packed size, not only the artwork. Protect the face, use rigid corners, and photograph the packed work. Insure a piece you could not replace from memory. Send the tracking note in Messages.

If you only deliver by hand, say that on the work, so a distant buyer does not assume a courier.

Outside the EU the buyer may have to pay duty and tax in their own country. Say that before they pay, so the price does not change after the parcel has left you.

Keep the people who already said yes

A person who asks or buys is worth more than a new follower. Write down the name, the email, and which work they looked at, so you can answer and deliver.

That is not a yes to marketing. A question about one work does not let you send offers about the next one. Write about new work only to someone who asked for that.

Social media can stop showing you. The notes about a sale that is underway cannot be switched off.

A week you can repeat

A page that has not changed in a month looks closed. Add a work, or update one you already show, about every month.

The week around the work looks like this. Three or four short videos. Two still photos: the work straight on, and the work in a room. Stories on the days you are working, with no need for a finished piece. One of the posts links to the work that is available.

On Monday, see what was shared and saved, and repeat that format. Before you film more, answer what is waiting. Collectors come back when the page and the feed change, and when you reply.

Tax, a receipt, and who you may write to

Selling now and then as a private person, and running it as a business, are different. ArtWeb24 is not a party to the sale and does not write the receipt for you. Write down the title, the price, the date, and the buyer’s name when someone pays. The rules sit with the tax authority in the country where you are liable. In Sweden that is Skatteverket. This is not tax advice.

A person who asks about a work has not agreed to marketing. You may keep the name and email to answer that question and to deliver the work. You may not add them to a mailing list, or write about the next work, until they have asked for that. More is in the privacy policy.

Common questions

How do I sell my paintings online?

Publish the work with a picture, the size, the material, and a price on a page the buyer can open, for example on ArtWeb24. Show it in a short video. When someone writes, reply the same day with the price, the size, and shipping to their city.

Where can I sell art for free?

The basic account on ArtWeb24 is free. No commission is taken when the work sells. You can also show the work on Instagram and TikTok. The link should go to the page where the price is.

How much commission do art platforms take?

Many shops take a share of the price. ArtWeb24 takes no commission on the sale. You agree the payment directly with the buyer.

How do I price my own art?

Count materials, your time, and what similar work of yours has sold for. Put one number on the work and use that same number in the caption.

Do I need a company to sell art?

No, not to open a page on ArtWeb24. If the selling becomes regular it can count as a business. Check that with the tax authority. In Sweden that is Skatteverket.

How do I ship a painting safely?

Measure the packed size, protect the face, use rigid corners, insure the work, and send the tracking note. Do not promise a price before you know the country and the city.

How do I sell art to buyers abroad?

Ask for the country first. Say that a buyer outside the EU may have to pay duty and tax themselves. Write that before they pay.

How do buyers find my works on Google?

A page with the title, the material, the size, the price, and a text of its own can be indexed. A picture without text cannot. The link from your social account lets someone who already saw the work find the same page.

Start for free

Create the account, list three works with a price, and put the link in your bio. Start for free. Create an account.