Guide
Price artwork with clarity and confidence
Pricing has no universal formula — but a clear structure makes your prices defensible.
On ArtWeb24 you set your own price indications and negotiate with buyers.
From the gallery
by Tatiana Hellum
Above the Treeline
ca EUR 620Artist's original price: SEK 7,000
65 × 54 cmAcrylicAvailable
by Donna
Embers in the Dark
EUR 170
30 × 24 cmAcrylicAvailable
by Martin Želinský
Moonlit Night
ca EUR 294Artist's original price: DKK 2,200
50 × 40 cmOilAvailable
by M.Minor.Art
Uro i roen
ca EUR 201Artist's original price: DKK 1,500
60 × 80 cmAcrylicAvailable
by Mlys Art
Mellem linjerne
ca EUR 161Artist's original price: DKK 1,200
80 × 60 cmAcrylicAvailable
by Mlys Art
På vej
ca EUR 161Artist's original price: DKK 1,200
80 × 60 cmAcrylicAvailable
Calculate materials, time, and overhead
Include canvas, paint, framing, photography, and studio costs. Add reasonable hourly rates for creation and admin.
Create format-based price tiers
Use a simple table for small, medium, and large works so enquiries get consistent answers.
Explain value to buyers
Describe technique and process when asked — price makes sense in context.
Next steps
Apply one idea from this guide when you update your profile or publish your next artwork.
FAQ
- Does the platform set my prices?
- No. You indicate prices and negotiate directly.
- Where should I start?
- Complete your artist profile and publish at least one work with clear photos and dimensions.
- Can international buyers contact me?
- Yes. Interested buyers reach you directly through your public profile.
Related pages
Why artists choose ArtWeb24
International artists use ArtWeb24 to reach buyers across Scandinavia, the Nordics and beyond — without intermediaries and without giving up your rights.
- Buyers discover original art through the gallery, artist profiles and search
- AI helps describe your artwork — you review everything before publishing
- Upload artwork in minutes from mobile or desktop
- Simple onboarding — create an account and publish artwork
- Professional presentation with artist profile and artwork pages
- No technical knowledge needed — upload from mobile or desktop
- Mobile friendly — buyers and artists can use the platform anywhere
- High-quality artwork pages with image, title, medium and dimensions
- Direct buyer contact — the platform does not take over the conversation
- Growing international network of artists and buyers
- You keep control — price, payment and delivery between you
- No commission on sales
- No exclusivity — sell in parallel wherever you want