Guide
Price artwork with clarity and confidence
Pricing has no universal formula — but a clear structure makes your prices defensible.
On ArtWeb24 you set your own price indications and negotiate with buyers.
From the gallery
Toppfigg
by Lovisa Kexel Sandberg
ca EUR 126Artist's original price: SEK 1,400
20 × 20 cmAcrylic, OilAvailable
Blåhallon
by Lovisa Kexel Sandberg
ca EUR 108Artist's original price: SEK 1,200
20 × 20 cmOil, AcrylicAvailable
Promenad under Paraply
by Stig Karlsson
ca EUR 360Artist's original price: SEK 4,000
52 × 62 cmOilAvailable
I Skimrande Stunder av Läsro
by Stig Karlsson
ca EUR 360Artist's original price: SEK 4,000
52 × 63 cmOilAvailable
Encounter at Dawn
by Lisa Lithman
ca EUR 315Artist's original price: SEK 3,500
80 × 60 cmAcrylicAvailable
Emerald flight
by Lisa Lithman
ca EUR 315Artist's original price: SEK 3,500
80 × 60 cmAcrylicAvailable
Calculate materials, time, and overhead
Include canvas, paint, framing, photography, and studio costs. Add reasonable hourly rates for creation and admin.
Create format-based price tiers
Use a simple table for small, medium, and large works so enquiries get consistent answers.
Explain value to buyers
Describe technique and process when asked — price makes sense in context.
Next steps
Apply one idea from this guide when you update your profile or publish your next artwork.
FAQ
- Does the platform set my prices?
- No. You indicate prices and negotiate directly.
- Where should I start?
- Complete your artist profile and publish at least one work with clear photos and dimensions.
- Can international buyers contact me?
- Yes. Interested buyers reach you directly through your public profile.
Related pages
Why artists choose ArtWeb24
International artists use ArtWeb24 to reach buyers across Scandinavia, the Nordics and beyond — without intermediaries and without giving up your rights.
- Buyers discover original art through the gallery, artist profiles and search
- AI helps describe your artwork — you review everything before publishing
- Upload artwork in minutes from mobile or desktop
- Simple onboarding — create an account and publish artwork
- Professional presentation with artist profile and artwork pages
- No technical knowledge needed — upload from mobile or desktop
- Mobile friendly — buyers and artists can use the platform anywhere
- High-quality artwork pages with image, title, medium and dimensions
- Direct buyer contact — the platform does not take over the conversation
- Growing international network of artists and buyers
- You keep control — price, payment and delivery between you
- No commission on sales
- No exclusivity — sell in parallel wherever you want